Curriculign Case Study
Challenge:
Curriculign was a new software company that was releasing its product. Developed to help school systems meet the federal No Child Left Behind mandates, Curriculign needed to establish its brand as one that was closely tied to the success of students, teachers and administrators. In addition, because it was a startup in an industry with many long-term players, Curriculign needed a brand that immediately conveyed a professional and stable image.
Cypress Solution:
Cypress worked with Curriculign to first develop an overall brand identity, and associated logo. Because of the nature of their software product, the visual image of a student eager to participate was chosen as the direction for the logo, and overall brand identity.
Once the logo was established, Cypress worked with Curriculign to develop a set of icons. These were used to visually highlight the three features that Curriculign felt differentiated their productContinue >
