New Orleans Saints Select Seattle Based Cypress Consulting to Develop New Fan Focused Website
Updated Content, Interviews with Players and Focus on Community to Take Team Into New Season
SEATTLE - March 26, 2007 - The New Orleans Saints have chosen Cypress Consulting to update www.neworleanssaints.com, the one stop shop for tickets, game day information, stats and chats with players and coaches. The new site will feature a more robust online infrastructure including expanded content, streamlined navigation, the team's cheerleaders - the Saintsations - and information on the Saints' activities in the community through a variety of avenues such as podcasts, audio and video; all designed to enhance the fan experience.
Launching before the 2007 season, a more sophisticated design and navigation system will be created based on feedback from current visitors to the site and the Saints fans. Through enriched and real-time content, fans will have the opportunity to connect with their favorite players, coaches and each other as they never have before.
"We are proud to represent the city of New Orleans and our community, and strive to reflect that spirit through the brand of the New Orleans Saints," said Doug Miller, Senior Director of Media and Public Relations. "We chose Cypress Consulting to partner with the Saints organization given their proven track record developing award winning sites for other NFL teams and their expertise on everything from design, user interface and hosting to rich media and social networking solutions."
The site will reflect the diversity of the Saint fan base by offering multiple ways in which users can get the information they are searching for. Emphasizing the Saints' brand pillars of Leadership, Character and Who Dat Nation, www.neworleanssaints.com will evolve to incorporate player and coaches features, historical information on the team, guest columns from celebrity personalities and a centralized location for team merchandise and tickets.
"It is a privilege to partner with the Saints organization on the strategy, development and design of their new website" said Nate Thompson, founder of Cypress Consulting, a technology consulting firm. "We are thrilled to have the opportunity to work with them to create an online presence that reflects the history, passion, and character of the team and city. Our goal is to create a site that showcases the content in a personalized and unique way their fans are looking for."
Fans can visit the current New Orleans Saints website at www.neworleanssaints.com and Cypress Consulting at www.cypressconsulting.net.
Media Contacts:
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Douglas P. Miller Senior Director of Media & Public Relations New Orleans Saints 5800 Airline Dr. Metairie, LA 70003 Office: 504-731-1894 Cell: 504-439-3615 |
Nate Thompson Principal Cypress Consulting 206-281-8240 nate@cypressconsulting.net |
