Cypress launches new site for New Orleans Saints

SEATTLE, WA USA (July 23, 2007) -- Just in time for the 2007 NFL season, Cypress and the New Orleans Saints have re-launched NewOrleansSaints.com!

The newly designed NewOrleansSaints.com will serve as the ultimate destination for Saints fans. Users of the site will now experience new features including a major upgrade in multi-media functionality utilizing Flash videos, a more prominent and user-friendly photo gallery section, up-to-the-minute breaking news features, player features, an updated video player and front-office biographies in a new, cleaner look.

In the coming weeks, NewOrleansSaints.com will also feature player and coach daily blogs, the announcement of the 2007 Saintsations roster and biographies, as well as new contests and promotions.

The website development began in following the 2006 season and dramatically enhances the Saints' online capabilities, taking advantage of the latest in online technology.

"A growing number of sports teams are making the transition from static websites to those that feature rich media and enhancement of the user's interaction," said Doug Miller, Saints' Senior Director of New Media. "We believe that these changes will better showcase the brand of our team and enhance the experience of our fans and sponsors on NewOrleansSaints.com."

Developed by Seattle-based Cypress Consulting, a full-service technology consultancy, NewOrleansSaints.com represents the fourth major redesign since the site's online debut in 1997.

"It is an honor to work with the New Orleans Saints on the development and launch of their new online presence", said Nate Thompson; Principal of Cypress Consulting. "The new site incorporates three main characteristics: a cleaner, bolder appearance that incorporates the dynamic look of New Orleans, a streamlined navigation that enables users to quickly find the information they are looking for, and a platform for the web launch of Saints TV."

Saints TV is a core feature of NewOrleansSaints.com and will grow rapidly over the course of the next year. Interviews with fans, footage and behind-the-scenes programming is available on demand or for download to Ipods and MP3 players.

"We listened to what our fans and sponsors wanted from an online experience and developed a site that will continue to grow and evolve," Miller said. "We have been extremely pleased with the hands-on approach that we have experienced with Cypress Consulting. They understand the user-experience and the passion associated with a professional sports franchise, have proven to be forward-thinking and capture the essence of what our fans and sponsors are looking for on our website."

Dynamic imagery of fans, players and our region is at the center of the Saints brand and the site will showcase the work of Michael C. Hebert, team photographer. In addition, with the functionality to now produce and edit video, fans will be able to get behind-the-scenes with the Saints like never before!

About Cypress Consulting:
Since 2001, Cypress Consulting has provided management, strategy and marketing consulting plus interactive web development services to a national customer base. Comprised of a team of industry veterans, Cypress works with customers to strategically apply technology to solve business problems and extend business reach. Cypress' Business Consulting, Technology and Creative practices enable us to deliver holistic solutions to customers including Microsoft, Starbucks, the USDA Graduate School, Comcast, and the Seattle Seahawks. For more information, please visit www.cypressconsulting.net.