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Case Study: thePlatform Integration - Bell Sympatico

Situation Background:

Bell Sympatico is a large telecom and media company in Canada. In an effort to continue to expand their services and reach, the company has launched a new music portal for customers called inDiscover, designed to help bring independent music to new listeners. Appealing to both musicians and people interested in hearing fresh new music, songs are uploaded to the site by independent artists. Users have the ability to listen to the songs and then rate them. After the site learns their preferences, users are presented with playlists that reflect what inDiscover predicts to be the songs they will like.

Challenge:

Bell Sympatico required a third party integrator in order to design and implement a system which integrated with thePlatform's Media Publishing System (MPS). MPS is the leading platform for uploading, managing, encoding and delivering large quantities of media to users over the Web.
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