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Channel One Livewire Case Study

Challenge:

ChannelOne needed a broadband distribution system for their existing news network. We developed a Flash video player that interfaces with thePlatform's Media Publishing System to create ChannelOne’s new Livewire digital video channel.

Broadcasting since 1990, the ChannelOne Network is the pre-eminent news and public affairs content provider for teens.  With the emergence of Internet video as a primary viewing medium and advertising revenue opportunity, ChannelOne decided the time was right for a broadband distribution system for their existing news network.  This solution required a sophisticated back-end system to manage their daily video assets and advertising media, as well as an intuitive and friendly front-end interface to deliver this content to their teen audience.

Cypress Solution:

Cypress Consulting teamed up with our partner, thePlatform, to build a Flash video player for ChannelOne. This video player interfaces with thePlatform's best-of-breed Media Publishing System (MPS), which is used to manage ChannelOne’s media content.

Cypress began with a branding effort that led to the creation of the Livewire brand and logo for the new online channel.  Cypress then worked with ChannelOne’s web teamContinue >