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Case Study: thePlatform - College Sports Television

Situation Overview:

College Sports Television (CSTV) is a CBS subsidiary focused on the delivery of live college sporting events to broadband subscribers. These subscribers have the ability to register at www.CSTV.com and purchase access to the CSTV XXL Player, which offers access to thousands of live games from 100+ top colleges. Subscribers may also purchase a monthly or yearly subscription that will allow them access to all events from a particular school or the entire CSTV library.

To evolve the services offered to subscribers, CSTV also wanted to provide the option of leveraging new e-commerce capabilities for their XXL Player, which would include the integration of custom promotions, upgrading of licenses, coupons and other offers in addition to user account creation and billing.

Challenge:

CSTV utilizes www.thePlatform.com as their media publishing system and www.Maven.net as their player experience and workflow application. User registration, e-commerce and marketing promotion development needed to integrate seamlessly with these third party systems. Due to the brand recognition of CBS and impending launch plans, there was a clear requirement to build a solution optimized around stabilization, high availability and a streamlined user experience to minimize time by eliminating unnecessary steps and therefore maximize purchases. Continue >