Case Study: thePlatform - College Sports Television
Challenge: (cont.)
In addition to tightly integrating into the XXL Player, the application needed to be able to operate stand-alone, outside of the player, for promotions. After the launch, CSTV then wanted an application developed which would enable them to view extensive analysis and custom reporting for site usage in addition to the effectiveness of marketing campaigns and promotions.
Cypress Solution:
Using Microsoft .NET technologies, Cypress developed the user registration, e-commerce and marketing/promotion functionality required by CSTV in a way that is tightly integrated with the existing systems running the site to optimize the user experience. In addition, Cypress designed custom reporting features that pull data from thePlatform and aggregates data from both the Cypress commerce path and the Maven XXL Player to provide CSTV with a holistic view of the site's performance, usage and customer preferences.
"Cypress Consulting is a valued technology partner for CSTV. We relied on their expertise to design and implement the user registration and eCommerce engines of our broadband platform. With Cypress' help, we launched the solution on time and with exceptional quality - all resulting in record numbers of registrants and conversions this year.
They take the time to learn our business, ask the right questions - and we rely on their strategic advice on how to meet our business drivers by best utilizing technologies."
-- Ed Talvy, CSTV.com
Technologies, Services or Tools Employed: .NET Development (ASP.Net/C#), thePlatform plus Maven Integration, Project Management, Strategic Consulting, User Interface Design
URL: www.cstv.com
PDF Download: Casestudy_v2-CSTV-v2.pdf (2 MB)
