Case Study: Sitecore Content Management System Integration - FSN Northwest
Solution:
Cypress assessed the existing site infrastructure and formed a plan to update the design for both the website and other online marketing communications. Part of this plan included creation of ad placement opportunities, as well as consulting on how to monetize them most effectively.
To address the problems of the infrastructure, Cypress implemented a new content management system (CMS) that included an eNewsletter module, and they trained the FOX Sports team in creating processes to bring more of the TV channel’s video content to the web. In the new site, video is an essential feature that is deeply integrated into the site content. The new suite of analytics tools allows FOX Sports to watch traffic trends and performance of ad placements to optimize revenue.Technologies:
- Sitecore CMS and its SEO Module
- Microsoft .Net Framework
- Macromedia Flash, Google Analytics
