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Case Study: Sitecore Content Management System Integration - Northwest Center for Reproductive Sciences

Overview:

The Northwest Center for Reproductive Sciences provides reproductive medical care in a setting of close, caring relationships with their patients. The Northwest Center’s website www.nwreprosci.com serves as an introduction to their services for newcomers, and also as a resource for current patients.

The Northwest Center realized that it had been missing an opportunity to generate leads online. They also knew they needed better reporting and analytics of online marketing efforts, which they could use to monitor and improve the return on their investment. The Northwest Center also wanted to improve the overall user experience for their website, so that users could more easily find the information they were looking for. Lastly, the team wanted to be able to manage the site content themselves, without the need for outside technical resources.

Challenge:

The competitive landscape of the reproductive services industry had been becoming increasingly crowded, and many of the Northwest Center’s competitors were already using online marketing to increase business. The Northwest Center’s website suffered from stale content because updates were costly and required outside resources. The site also performed poorly on organic search engine results, largely due to the lack of an effective content strategy.Continue >