Case Study: Sitecore Content Management System Integration - Northwest Center for Reproductive Sciences
Solution Developed:
To improve the user experience, Cypress worked with the Northwest Center to introduce more of the human element in the design, information architecture and content. They developed a strategy to maintain and grow the volume of science content on the site, to optimize the site’s presence on search engines.
Cypress built the new site around a content management system (CMS) that included tools designed to improve the search engine ranking, as well as easy management to enable the team members to update the site, instead of requiring an external team. For in-depth reporting and analytics, the site now uses Google Analytics, as well as Google AdWords to manage it’s search engine marketing.
Technologies:
- Sitecore CMS with SEO Module
- Microsoft® .NET Framework
- Adobe Flash
- Google Analytics
- Google AdWords
- Microsoft® SQL Server 2005
