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QD3 Entertainment Case Study

Challenge:

QD3 wanted to use the content from their Entertainment business to power a new online portal. Working together we developed an Interactive web site and Broadband Flash Video Player showcasing both User Generated and Exclusive QD3 Hip Hop content.

Founded in 2002 by Quincy D. Jones III, QD3 is the leading independent urban multi-platform media and entertainment company. The company produces, aggregates and distributes original urban programming across online, DVD, television, VOD, mobile and theatrical platforms.

As a media company dubbed "the Harvard of Hip Hop," QD3 is the leading producer of Hip Hop documentaries and television network shows. With Internet video emerging as hot new space, QD3 recognized the opportunity to create a powerful online experience to compliment their other lines of business, as well as develop new advertising revenue opportunities.

To meet this opportunity QD3 required a web portal with a hip look and feel to appeal to their urban audience, and which supports user generated content and community features to make the portal a core online property which fosters interaction and activity for QD3's legions of Hip Hop fans. To support this new portal and its required features QD3 Entertainment required Continue >