QD3 Entertainment Case Study
dedicated hardware infrastructure and a sophisticated back-end system to manage thousands of video assets, advertising media, and user generated content.
Cypress Solution:
Cypress worked with QD3 to develop an overall strategy for the new portal - collaborating on everything from the feature set needed to be successful to the 3rd party software and hardware infrastructure required to support the system. Cypress and QD3 determined that integrating thePlatform's Media Publishing System (MPS) into the portal would provide a best-of-breed toolset to manage the vast content library. With the strategy for the portal in place Cypress moved into a branding effort focused on the creation of the new QD3 online brand. This effort also produced the branding for QDiesel - the custom Flash Video Broadband player Cypress developed within the portal. Cypress then worked with the QD3 team to define the detailed requirements and specifications for the complete system - from media management to user-generated video submissions, photo galleries and user forums. Flash was identified not only as the most widely accepted platform for the delivery of digital video, but also as the right technology for the interactive interface the audience would use to browse and interact with the media content. Continue >
