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Case Study: .NET Content Management System Integration - Seattle Seahawks

Challenge:

The Seattle Seahawks needed a new website that met the growing needs of their organization, and a fan base that wanted more from the website. With the explosion of content being a core trend online, the Seahawks site lacked the depth of content, and variety of delivery mechanisms that savvy users expect.

The team had spent significant time and resources on the development of the Seahawks brand, and what it stood for. Unfortunately, the team’s previous website did not support the three key elements of the Seahawks brand: Passion, Character and the 12th Man.

In addition, the previous website did not support distributed content publishing and management, instead requiring a manual addition of new pages and content. Lastly, the lack of industry standard advertising management or analytics tools made reporting on website statistics and advertising difficult.

Cypress Solution:

Cypress first developed an overarching strategy and two-year plan for the Seahawks - research included fan feedback, interviewing all business groups within the Seahawks organization, representatives of the NFL, interactive team members from other NFL teams, attending the annual NFL Business Summit andContinue >