Cypress Consulting

Case Study: .NET Content Management System Integration - Seattle Seahawks

Cypress Consulting Seahawks Website DesignCypress Solution (cont.):

online research about sports teams interactive efforts across the globe. Using this research in conjunction with the extensive brand development efforts the Seahawks had undertaken, Cypress crafted a strategy that both met immediate goals while laying a solid foundation for future expansion and growth.

With an overall plan in place Cypress then worked with the Seahawks to gather and define the requirements for the phase 1 redesign - essentially creating a blueprint for the site. A core element to this was the selection of two enterprise-grade systems for the Seahawks: a Content Management System and an Advertising Management System. The amount of content in the new site greatly surpassed that in the previous site, both in the volume of new content, and in the number of Seahawks staff generating content.

Based on the Seahawks needs Cypress recommended and implemented Ektron’s .Net Content Management System and Doubleclick for advertising management, measurement and reporting.

With the project blueprint complete and 3rd party systems chosen Cypress developed the Information Architecture of the site as well as the overall design. Based on the Seahawks brand tenets of Passion, Character and the 12th Man, the new design had to createContinue >